As food prices rise, grocery delivery demand falls
New York's Karen Raschke started getting groceries delivered early in the outbreak.
It was worth the $30 in fees & tips to avoid the store. Raschke's rent rose $617 per month this spring.
She reduced delivery from her budget. Several times a week, the 75-year-old walks four blocks to the store.
She only utilises delivery during heat waves. "Weekly is unsustainable," she said.Not just Raschke.
As food prices rise, U.S. demand for grocery delivery falls.
Some are switching to pickup, a less expensive option where shoppers pull up curbside or go inside to receive their already-bagged items, while others say they're comfortable shopping alone.
Grocery delivery grew rapidly during the pandemic's first year.
Americans spent $500 million on grocery delivery in August 2019, a pre-pandemic month.
According to Brick Meets Click, it reached $3.4 billion by June 2020. Companies filled the order.
DoorDash & Uber Eats deliver groceries. Kroger's automated warehouses fulfil delivery orders.
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