The Mushroom's Appeal in 'The Devil Wears Prada'

Instagram is full of mushroom ads. Mushroom drink beats coffee for focus & health. Mushroom face serums provide youthful, plump-celled, small-pored skin! 

Anti-dementia, cancer-fighting, gut-health, & luxury magic mushroom retreats! 

In 2022, The New York Times named mushrooms "ingredient of the year" & Presence hailed "mushroom everything" alongside carbonated sodas, relaxation supplements, & sleep supplements. 

How did mushrooms, a marginalised group, gain popularity? More research confirms mushrooms' transformative power. 

In 2008, Ekaterina Dadachova, Chair in Radiopharmacy & professor at the University of Saskatchewan for Nuclear Innovation, showed how mushrooms in Chernobyl's cooling reactors could absorb & convert radioactive energy. 

Recent studies show fungus degrades plastic. Mushrooms shape environments, facilitating plant communication. 

The Over Story, Tears of the Trufflepig, & Merlin Sheldrake's Entangled Life: How Fungi Make Our Worlds, Change Our Minds, & Shape Our Futures feature mushrooms. 

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