The Mushroom's Appeal in 'The Devil Wears Prada'
Instagram is full of mushroom ads. Mushroom drink beats coffee for focus & health. Mushroom face serums provide youthful, plump-celled, small-pored skin!
Anti-dementia, cancer-fighting, gut-health, & luxury magic mushroom retreats!
In 2022, The New York Times named mushrooms "ingredient of the year" & Presence hailed "mushroom everything" alongside carbonated sodas, relaxation supplements, & sleep supplements.
How did mushrooms, a marginalised group, gain popularity? More research confirms mushrooms' transformative power.
In 2008, Ekaterina Dadachova, Chair in Radiopharmacy & professor at the University of Saskatchewan for Nuclear Innovation, showed how mushrooms in Chernobyl's cooling reactors could absorb & convert radioactive energy.
Recent studies show fungus degrades plastic. Mushrooms shape environments, facilitating plant communication.
The Over Story, Tears of the Trufflepig, & Merlin Sheldrake's Entangled Life: How Fungi Make Our Worlds, Change Our Minds, & Shape Our Futures feature mushrooms.
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